The primary advantage of owning preferred stock is that it is a safer investment than common stock.

Since intellectual property is protected by patents and copyrights, there are very few losses related to intellectual property theft.

With digital media, achieving the right marketing mix is not important.

Maurice and Mac want to remodel their home. They decide to go to the bank and borrow against the appraised value of their home to finance the project. This is called a home equity loan.

The process of analyzing the needs of the business and selecting the fixed assets that will maximize its value is called financial planning.

Which of the following is the most widely used form of short-term financing, and therefore, the most important account payable?

New issues of stocks and bonds are sold directly to the public and to institutions in what is known as the primary market.

Long-term liabilities are repaid over a number of years but are not considered debt.

The process of analyzing the needs of a business and selecting the assets that will maximize its value is called

Marketing activities best create value by