Mr. and Mrs. Kohli often buy stuff to impress (or show off to) their friends. In terms of the customer value framework, the benefits they derive from the purchase of such items is most likely to be: 

Which of the elements of the SWOT are external? 

Note: For this question, two answers are considered acceptable or correct. Pick one of those two options, and you get the question correct. Carl Senior Restaurants primarily target young men. To increase their sales, they’ve developed a series of new menu items they hope will appeal to them (the young men), such as the Philly Cheese Steak Burger and the Breakfast Burger. Based on this, Carl Senior’s growth strategy could best be classified as: 

Susan is the director of marketing of a company that sells recreational vehicles and is developing a marketing plan to cover the next five years of business. Which of the following is an uncontrollable factor Susan must consider in her plan?

In cities like Chicago, New York, and Orlando, ESPN (a sports channel on TV) has opened sports-themed bars and restaurants where customers can see sports memorabilia and enjoy live-action sports coverage on huge screens and also on screens on their tables. These restaurants have been targeted at sports fans.  From this description, you could say that when they opened these restaurants, ESPN was adopting a _________strategy.

In the Boston Consulting Group growth-relative share matrix, low-growth, high-relative share businesses or products are called:

Several years ago, Black & Decker purchased General Electric’s small appliances product line.  General Electric did not know what to do with the line.  Black & Decker purchased the line because it needed the cash infusion from a product line that had a dominant market share.  Since people replace small appliances infrequently and 5 because many are handed down from parent to child, the industry is a slow-growth one.  From this information and your knowledge about the BCG portfolio analysis, you should know this small appliance line would be classified as a: 

Donna has a small business she runs out of her home selling custom-made jewelry. She designed a website that would allow potential customers to place orders. Some of the orders she received came from other countries. She would then send the products ordered out to them. She is involved in

Which of the following is the primary goal of the buyer at the Information Search Stage in the buyer decision process?

1. Pick your favorite piece we have studied this semester that you have not already used on this exam. Include the artist, title, and date – and include in which week and lecture each piece was discussed. 2. What art movement or culture does this art piece belong to? Define the movement and explain how your chosen piece exemplifies that art movement. 3. Explain why you like this piece, or feel a connection to the work. 50 words