Fill in the blanks with the correct tense and form of the ve…

Fill in the blanks with the correct tense and form of the verb in parentheses. The verb could be in active or passive form.  SENTENCE: It is the second week of this month. Kevin usually (watch) movies at the theater on Saturdays, but only this month he (stay) home to save some money for his vacation.

The essence of this course has been to a) gain insights into…

The essence of this course has been to a) gain insights into consumer behavior, and 2) use these insights to develop marketing applications. Write down and describe any 3 insights that you have gained on consumer behavior; these may be new ideas about consumer behavior, or old ideas that you now understand better. Develop and briefly describe one marketing implication for any one of the insights. These implications can be related to advertising, new products development, professional sales, or retailing.

Demographics and Needs are often used to segment markets. Fi…

Demographics and Needs are often used to segment markets. First, pick a product of your choice. Then, based on that product describe – from a marketing manager’s perspective – which of these two methods (either ‘demographics’ or ‘needs’) seems to be the best way of segmenting markets for the product you chose. NOTE: for this Q you have to take a specific position, (i.e., don’t hedge and try to have it both ways by saying ‘it depends’!). Choose any one approach (either demographics-based or needs-based segmentation) and provide 2 reasons why it is better than the other approach for this product. Again, the quality of your rationale matters more than your specific choice of segmentation method.