[Advaith] Advaith is opening a business in which he will be…

Advaith is opening a business in which he will be showing people how to skydive alone. Since his customer base is unable to properly sense the benefits of the products, he decides it is a good idea to create a mascot to personify the traits his company wants to convey. They come up with a flying squirrel called Felipe as their new mascot, who shows off fun traits of skydiving. What characteristic of services does Felipe solve?

[Josie] Josie invented and has been successfully selling a n…

Josie invented and has been successfully selling a new clear safety pin. This clear safety pin has gone through the introduction phase of the product life cycle and is now in the growth stage. Lately, many competitors have started to enter the market. At this stage, what is important for Josie to do to continue to grow?