After I noticed the flash, white clouds spread over the blue…

After I noticed the flash, white clouds spread over the blue sky. It was amazing. It was as if blue morning-glories had suddenly bloomed up in the sky. . . . Then came the heat wave. It was very, very hot. Even though there was a window glass in front of me, I felt really hot. It was as if I was looking directly into a kitchen oven.” —Isao Kita     In this text, Isao Kita is describing

The technological environment that a company operates in rep…

The technological environment that a company operates in represents all the discoveries made via science, inventions and innovation that impacts the firm s marketing strategy. Which one of the following statements is false regarding the impact of technology on the firm s marketing endeavors?