Skimming is an effective strategy to use when products are distinctive or have little competition.

Cooperative advertising campaigns originated to take advantage of the media’s practice of offering lower rates to local advertisers than to national ones.

Manufacturers’ brands are also called national brands.

Tide laundry detergent commands an extremely high market share. Purchasers of the product are extremely less sensitive to price changes. Based on this assessment, it can be said that Tide has high brand equity.

Feedback lets marketers evaluate the effectiveness of the message and tailor their responses accordingly.

Retailers achieve opening price point by pricing a quality private-label product above those of manufacturer’s brands.

Macy’s is a retail store that focuses on fashion-oriented merchandise, backed by a complete array of customer services. It can be considered as a self-service store.

Controlling demand for a new product through the skimming strategy could save a company from dissatisfied customers by matching supply to the demand.

Unit pricing began to be widely used during the late 1960s to make price comparisons more convenient while comparing the true prices of products packaged in different sizes.

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter, while those interested in a promotional event are more likely to follow Facebook.