A tourism ad promoting Vermont as a winter holiday destination is an example of product advertising.

Guerilla marketing is an expensive marketing technique.

SWOT analysis refers to an examination of a firm that is limited to the variables of its stability, work ethic, organizational structure, and technological expertise.

In essence, a department store is a series of limited-line and specialty stores under one roof.

The demand for private-label goods will be low in a tough economy.

Specialty retailers typically attract customers by offering the products at the lowest possible prices.

Viral marketing involves efforts that allow satisfied customers to spread the word about products to other customers.

Database marketing involves the use of information technology to analyze data about customers and their transactions.

Services are intangible products.

Beauty consultants at cosmetics counters in department stores often give customers makeovers. In addition to the makeup, the consultants discuss skin care products to improve skin texture so the makeup looks better. This type of interaction is called suggestive selling.