A market-product grid is a framework to relate

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant. The target market consists of men aged 18 to 34 years old (Generation Y). They are attractive because they don’t remember the Old Spice brand sold to their grandfathers many years ago. P&G is using which type of segmentation variable?

Satisfying consumer needs is accomplished by

Animal testing has become a concerning issue in manufacturing and retailing. Companies and other organizations are releasing apps like CrueltyFree that allows you to scan a product’s barcode with your phone to find out if it is cruelty free or was tested in animals. And consumers are increasingly consulting such sources for input into their purchase decisions. Given these changes, retailer Macy’s has decided to review all the clothes that they sell and only carry those from CrueltyFree-approved manufacturers. Macy’s is an example of a company…

Mr. Krabs hires SpongeBob to be his fry cook but only pays him $5 an hour and forces SpongeBob to work 200 hours a week. Working these long hours for extremely low pay, SpongeBob suffers from sleep deprivation, burnout, and low quality of life. However, since there are no minimum-wage or worker-protection laws in Bikini Bottom, legal authorities do not get involved. The situation Mr. Krabs is putting SpongeBob through is:

One distinct characteristic of big data is ________, which means that big data are not all structured and there are many different data formats. 

Which of the following statements about public-key encryption is INCORRECT?

According to Tech Guide 3, and the second video about cloud computing in this week’s lecture videos, cloud computing has the characteristics of _____________, which refers to a service provider making computing resources and infrastructure management available to a customer as needed.

Businesses can use ___________ to analyze the pressures and forces of a business environment ; they can use __________ to identity activities they can focus on to achieve the strategy and make the greatest impact.

Which of the following is the protocol of the Internet?