A sales representative for a pharmaceutical company visits a doctor’s office, hoping to explain a new drug to her. However, the office receptionist explains that the doctor is with patients and will not be able to see the sales rep. What is the receptionist acting as in this example?

Fortune magazine recently listed the ten most profitable American companies of the Fortune 500: Apple, JPMorgan Chase, Berkshire Hathaway, Wells Fargo, Alphabet, Bank of America, Microsoft, Johnson & Johnson, Citigroup, and Altria Group. For marketers, the path to profitability starts with ________.

In 1973, Vermont passed the Beverage Container Law, which requires a deposit of 5 cents for containers composed of glass, metal, paper, plastic, or a combination. The redemption rate in Vermont is 85 percent. This is an example of which of the following external factors in the marketing environment?

Marketing research companies, such as J.D. Powers (automotive industry), Catalina and IRI (grocery-store sales data), NPD Group (wholesale purchases), Millward Brown (advertising effectiveness), and Nielsen (media and viewership data) collect industry data. The research companies then provide the data to firms in the industry for a fee. These are examples of what kind of data?

Cereal Partners Worldwide, established in 1991, represents an investment by Nestlé (Switzerland) and General Mills (USA) to create a business that produces and markets breakfast cereals (brands like Fitness and Chocapic) to more than 130 countries. Nestlé and General Mills share ownership, control, and profits of this $2 billion company. What is this type of global market entry strategy known as? (Hint: This is not a franchise.)

HP’s product line includes desktops, laptops, tablets, and printers. The add-on sales of ink, toner, paper, speakers, and headsets are examples of which profitability driver?

As you know, psychological factors affect the consumer behavior process. (Think of Maslow’s Hierarchy of Needs.) For example, a Michelin Tires advertisement shows a cherubic baby sitting inside an automobile tire. The advertisement touts the dramatically improved traction of Michelin Radial tires in rain and snow and informs parents of the ways in which the tires will help them protect and ensure the well-being of their children. What consumer needs have the marketers of Michelin attempted to appeal to using motivation?

Generational cohorts share common life experiences, values, attitudes, beliefs, and consumption patterns. These similarities within groups represent opportunities for marketers. For example, what demographic consisting of 75 million people do companies in healthcare, travel, recreation, and retirement living focus on as they continue to retire at increasing rates and demand more of these products and services?

Coca-Cola, Breathe Right nasal strips, Gillette razors, and Wrigley’s gum sell virtually the same product across a number of different countries. This standardized marketing approach to global markets provides an advantage for the companies because of ________.

Which of the following groups do sympathomimetics belong?