________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

What is one thing that challenger firms do not do to encourage habitual buyers to try their products?

Target marketing sometimes generates controversy and concern. Issues usually involve the targeting of ________ consumers with ________ products.

One of the benefits of a differentiated (multiple market) targeting strategy is that it allows the firm to diversify its business and

For each target market, General Imaging Corporation, a manufacturer of imaging equipment, will engage in positioning, adjusting its marketing mix variables in order to give customers

The adoption process model represents

Psychographics is the segmentation method that delves into how consumers

After identifying various market segments that her company could pursue, Lisa evaluated each segment’s attractiveness based on size, income, and accessibility. Lisa was involved in

Consumers use and process different aspects of advertising or messages. ________ yields greater attention and deeper processing, and leads to strong attitudes and purchase intentions.

Consumers undertake ________ when they are highly involved in a purchase and perceive significant differences among brands.