Ella Vader is looking for a new laptop because she dropped her old one going up the stairs at Marston. While at the electronics store, she feels overwhelmed with all the models and configurations she can choose from. Which of the following does NOT describe an action that may result from choice overload as discussed in lecture?

McDonald’s paid to have 5 commercials air during the NBA Finals. Their goal of the ads was to promote their new chicken sandwich and to make customers aware of its addition to the menu. After the Finals aired, McDonald’s sent surveys to households that had tuned in and asked, “Which fast food chains selling chicken sandwiches did you see advertised during the NBA Finals?” What sort of memory measure is McDonald’s using?

Between classes, many college students stop at conveniently located vending machines for their favorite snacks and drinks. Their choices are generally made quickly and with little or no effort to consider alternative product offerings. These college students are most likely involved in ________ problem solving purchase situations.

Which of the following is NOT a common method to conduct a cost-benefit analysis of an information system project?

WeBToys is a store that specializes on manufacturing and selling toys to households with children. WeBToys wants to expand to a new city in Florida to increase their customer base and profits. Using the below Nielsen DMA data for households with children, what city provides the highest index and what is that index value, rounded to the nearest integer?   Orlando Jacksonville Miami Gainesville USA HHw/ kids 19,821 96,400 35,277 8,315 34.6 M HH 42,357 190,533 83,281 18,343 71.8 M

The sandwich company Subday is trying to use data for their strategic planning process for the upcoming year. In which of the following scenarios do they use internal secondary data?

A steady decline in consumer confidence would be an example of which environmental force?

What are the three distinct characteristics that distinguish big data from traditional data?

Danny is conducting a social audit for his tree cutting company. He has concluded that, as a company with direct impact on the ecosystem, his company shares responsibility for maintaining the health and biodiversity of the areas that his company serves. What would the next step be in the social audit for his company?

The NAICS provides common industry definitions for