According to Luttell and Wallace (2025), ________ are “inval…

According to Luttell and Wallace (2025), ________ are “invaluable bridges connecting brands and consumers seamlessly. By leveraging their authenticity with their followers and extensive reach, they have become efficacious marketing, PR, and advertising tools capable of enhancing brand awareness, promoting products effectively, and driving engagement levels that surpass the traditional advertising landscape.”

Organizations utilizing a strategic communication plan shoul…

Organizations utilizing a strategic communication plan should think about the ways they can use the platforms they own or have direct control over, such as their website and blog. For example, the central place for much of Nike’s communication is at Nike.com. This represents which of the following levels of the Social Media Framework period?