Marketers must consider external considerations in establishing pricing. Which of the following represents an external​ consideration?

Which of the following generational groups represents one of the most powerful forces shaping the marketing​ environment?

The first step in the marketing process is _______________________________.

UMMS Funeral Home purchases a casket at wholesale cost for $750. It is listed on their GPL for $1,200. What is the markup?

Most companies today want their salespeople to​ _______, which means demonstrating and delivering superior customer value and capturing a return on that value that is fair for both the customer and the company.

Which of the following is true regarding the technological​ environment?

The​ company’s ________ consists of actors close to the company that combine to form its value delivery network or that affect its ability to serve customers.

Which of the following is the correct definition of a​ product?

Which of the following is NOT one of the four Ps of the marketing​ mix?

How does the new concept of marketing differ from the old concept of marketing​ (“telling and selling”)?