A manufacturer distributed a new smart thermostat system through wholesalers and retailers. The retail selling price was $ and the wholesale price was $. The manufacturers selling price was $ and the manufacturing cost was $. Use the cost-based method to determine the mark-up percentages for the wholesaler. Round up to the second decimal point. Do NOT enter dollar or percent signs.   What is the mark up percentage for the wholesaler (cost based)?  

The Cookie Company’s fixed costs for the year are estimated at $. Its product sells for $. The variable cost per unit is $.  Sales for the coming year are expected to reach $.  What is the break-even point in dollars?Round up to the second decimal point. Do NOT enter dollar or percent signs.    

Social media could be used to deliver which of the following types of content?

________ is defined as when new types of retailing forms begin as low-margin, low-price, low-status operations.  They challenge established retailers and eventually take their place.

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

The retailer’s ________ should differentiate the retailer while matching target shoppers’ expectations.  One strategy is to offer merchandise that no other competitor carries.

Short-term incentives to encourage the purchase or sale of a product or service is called ________.

Each store has a “feel”; one store is cluttered, another cheerful, a third plush, a fourth somber. The store must plan a(n) ________ that suits the target market and moves customers to buy.

In a television commercial for Chobani Greek yogurt, the manufacturer Chobani plays which role in the communication process?

Shorter lead times allow retailers