Asian Americans are an attractive target to marketers as they have the fastest rising income.

Chris decides to proceed with a majority decision, even though the decision goes against his beliefs. Chris is exhibiting the Asch phenomenon in this scenario.

Households with two wage earners are more likely than others to make joint purchasing decisions.

Marketers think in terms of a product as a compilation of package design and labeling, brand name, price, availability, warranty, reputation, image, and customer service activities that add value for the customer.

In a cluster sample, each cluster reflects the diversity of the whole population sampled.

Everyday low pricing is a pricing strategy that relies on short-term cost-cutting tactics such as coupons and rebates.

Interpretative research is an observational method that observes consumers in their natural setting.

The buying behavior of an individual in a group is not only affected by the norms of the group, but also by that individual’s role and status within the group.

Databases and interactive marketing are important IMC tools that help marketers collect information from customers and then segment markets according to demographics and preferences.

Odd pricing originated as a way to force clerks to make change, thus serving as a cash-control device.