Isabella asked her staff to think of new ideas to help the f…

Isabella asked her staff to think of new ideas to help the firm gain a competitive advantage in social media. However, the staff did not take her request very seriously; they simply complained that they already have too much work to do and that they do not have time to focus on social media. Despite these complaints, Isabella strongly believes that the firm needs to act. She schedules a follow-up meeting with her staff, where she asks them to make social media a high priority and to do so before another firm takes advantage. Additionally, she asks each employee to e-mail her three ideas by the end of the week. How is Isabella overcoming resistance with her staff?

A specialty retail company that focuses on art supplies, cra…

A specialty retail company that focuses on art supplies, crafts, and framing, aims to attract more shoppers by moving away from the general crafts market and targeting people who gravitate to do-it-yourself projects or make items to sell through their own small businesses. When a company targets a specific buyer group, they are using a(n):

Samuel is a computer lab manager. He frequently receives com…

Samuel is a computer lab manager. He frequently receives complaints about the condition of the workstations, including the cleanliness of the computer keyboards. He realizes the procedures for maintaining and cleaning the computer lab are no longer adequate. He is currently retraining his staff to correct this problem. Considering Lewin’s change model, Samuel’s computer lab is Unfreezing (Step 1).

A grocery store sells rotisserie chicken for just under $5.0…

A grocery store sells rotisserie chicken for just under $5.00, and they are going to extreme lengths to keep that price down. More specifically, the store opened its own poultry complex, so that it will control the production process from farm to store, making key decisions down to the grain that chickens eat, and the type of eggs hatched. The store’s efforts to become its own meat supplier and reduce its reliance on big producers illustrate a forward integration strategy.