Assume Allright is an allergy medication and shows the follo…

Assume Allright is an allergy medication and shows the following measures in the allergy segment.   Brand BrandAwareness BrandTrials Most Freq.Purchase ConversionRatio RetentionRatio Allright 70.9% 31.7% 26.5% 44.7% 76.4% What would be the most appropriate action for the product marketing team for the upcoming year?