Which steps reflect a company’s alignment with ethical communication practices?   Please select the best two options.

What are the segmentation implications for B2B marketers when considering standard vs. custom solutions?   Please identify the best two options.

How should a company respond to an ethical concern raised by a client during a sales negotiation?   Please select the best two options.

Which strategies align with ethical principles when addressing ethical dilemmas in B2B sales?   Please select the best two options.

How can forecasting support strategic planning in B2B markets?   Please select the best two options.

What approaches help B2B companies manage customer dynamics effectively?   Please select the best two options.

What measures can a company take to align its supply chain practices with ethical principles?   Please select the best two options.

Which strategies are key to developing a customer-centric sales approach?   Please select the best two options.

How can companies create robust SCAs in response to competitive pressures?   Please select the best two options.

How do boundary spanners contribute to the B2B purchasing process?   Please select the best two options.