Interpretative research is an observational method that observes consumers in their natural setting.

A hotel purchases towels for use in its rooms. In this context, these towels will be considered business products.

Geographic indicators such as job growth give useful guidance to marketers, depending on the type of products they sell.

The influence of reference groups is more significant in case of children, when compared to adults.

Core regions are locations where marketers get majority of their sales.

The basic core values of a culture are highly dynamic and flexible.

The number and size of the market segments chosen by a firm must match its marketing capabilities.

Typical sources of internal company data are sales records, financial statements, and marketing cost analyses.

A hypothesis sets the stage for more in-depth research by further clarifying what researchers need to test.

The size and organizational form of the marketing research function is usually independent of the structure of the company.