SmartElectronics, an electronics and appliance manufacturer, decides to launch its new line of smartphones on the company’s official website to resolve logistics issues that the company has identified. With this modification, its customers can now buy the smartphones directly from SmartElectronics even if they are not available in retail locations near potential consumers. In this case, SmartElectronics focuses on the _______________ element of the marketing mix.

Successful firms need to know their competitors and try to forecast their plans because of all of the following EXCEPT _____________.

The following states a marketing objective of a pet food retailer: “Our objective is to increase sales of our YumYum dog food by 5% over 2020 sales of $175 million.” What is the problem of that marketing objective?

Computer World Corp. manufactures electronic components for computers. The marketing managers at Computer World noted that a new competitor is gaining more customers. In the context of SWOT analysis, which of the following actions should be prioritized by Computer World’s marketing managers?

_____________ is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer.

Alex saw a television advertisement for Yamaha Star Venture, a sports touring motorcycle, and wanted to test drive one. The advertisement is an example of a(n) ____________ stimuli.

The creation and implementation of a marketing plan helps the organization to achieve marketing objectives and succeed.

If instead the prevailing market price is $300 per unit, 1. How much output should the company produce in the short run? 2. What is the profit earned?

An advertisement describing the different features of a hair straightener like the number of heat settings, focusses on:

HairCare Inc. is a large company that manufactures and sells hair care products. It plans to adopt a product development strategy. In this case, HairCare Inc. will _________________.