Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand’s quality image.

M-commerce refers to ________.

Which of the following characteristics is closely associated with late majority adopter groups?

SJC is a new retailer that targets the youth market. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Each ad features one of SJC’s competitors and conveys an advantage SJC has over that competitor. Which of the following is the company using to convey its membership in the retail segment?

Mass merchandisers and discount stores typically fall into the ________ group with respect to margins and volume.

Madame Tussaud’s wax museum is a popular tourist attraction in London. The museum charges higher entry rates for tourists compared to locals. This form of price discrimination is known as ________ pricing.

In ________, the seller offers goods both individually and in bundles and often charges less for the “bundle” than for the individual products.

Which of the following consumer promotion tools refers to explicit or implicit promises by sellers that the product will perform as specified or that the seller will fix it or refund the customer’s money during a specified period?

The customer service representatives at G.K.’s customer service center must know as much about the products as possible, so that they can help customers solve their difficulties without sounding hesitant or unsure of themselves. Which of the following determinants of service quality are they being asked to demonstrate?