Frequency marketing programs are promotional efforts sponsored by organizations that solicit involvement by individuals who share common interests and activities.

The secret to choosing the best advertising strategy is developing a message that best positions a firm’s product in the audience’s mind.

Division of the total market into smaller, relatively homogeneous groups is known as market optimization.

Geographic segmentation is also called socioeconomic segmentation.

A brand is said to have high relevance if a large number of consumers feel the need for the benefits offered by the brand.

IMC must not only deliver messages to intended audiences but also gather responses from them.

Most of the specialty stores are chain outlets with large-scale operations.

Vending machines and convenience food stores are not affected by the wheel of retailing because their strategy for customer satisfaction is based on location and convenience, not pricing.

First-level relationship marketing programs typically rely on pricing and other financial incentives to motivate the customer into a buying relationship with a vendor.

A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.