________ are consumer products that provide benefits over a period of months, years, or even decades.

Which of the following is a strategy that involves a company “ambushing” consumers with promotional content in places consumers would typically not expect to see information about a product or service?

Which of the following occurs during the evaluation stage of the adoption pyramid?

U.S. sugar import quotas have existed for more than 50 years and preserve about half of the U.S. sugar market for domestic producers. These quotas are examples of ________.

Marketers need to understand the ________ environment of a country from two perspectives: the overall level of development of a country and the current stage of its business cycle.

Which is an example of a demographic segmentation variable?

________ appeals to consumers’ taste, sight, touch, smell, and hearing.

Superior image, unique product features, and better service are all examples of ________.

Millennials are also known as ________.

The term ________ describes a brand’s value over and above the value of the generic version of the product.