A mobile phone manufacturing company observes that the main reason for an abrupt fall in sales volume is the unconventional design of their phones that consumers found inconvenient and unattractive. The findings prompt the company to adopt a new strategy. They redesigned the product models keeping the requirements of the end-user in mind. According to the expectancy value-model, the company’s strategy can be termed as ________.

________ auctions let would-be suppliers submit only one bid; they cannot know the other bids.

Which of the following types of power is objectively observable?

The TelePizza chain, which operates in Europe and Latin America, has copied Domino’s service model but maintains differentiation in terms of location. TelePizza is an example of a(n) ________.

With respect to consumer decision making, the ________ set is the set of strong contenders from which one will be chosen as a supplier of a good or service.

________ are visual representations of consumer perceptions and preferences.

In a ________ defense, the market leader stretches its domain over new territories that can serve as future centers for defense and offense.

Which of the following marketing communications tools is most effective at influencing customers at the conviction stage of buyer readiness?

In the purchasing decision process, the ________ are those who request that something be purchased. They may be users or others in the organization.

Companies such as Edison Nation and the Big Idea Group have sprung up to tap into ________ possibilities, often combining its own design, branding, engineering, and sales teams with online participants, forming a community for devising new products.