With the ________ heuristic, predictions of usage are based on quickness and ease of use.

________ refers to the task of securing editorial space – as opposed to paid space – in print and broadcast media to promote or “hype” a product, service, idea, place, person, or organization.

A firm that is based in France designs jewelry and takes custom orders from around the world. They do not design more than 15 pieces of jewelry in a year and ensure that each design uses unique stones and is unique. Such nichemanship is an example of ________ specialist role.

________ is a company’s ability to perform in one or more ways that competitors cannot or will not match.

Newman Inc. is a company that manufactures saddles specifically for horses that race in derbies in the United States and the United Kingdom. Within this context the firm is exhibiting the role of a ________ specialist.

Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand’s quality image.

Which of the following is the strongest differentiator for brick-and-mortar stores who want to emphasize their superiority over online retailers?

A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n) ________ problem.

In your neighborhood there is a small men’s store that has a limited selection of clothing, but the selection that is carried is of very high quality and price. Services include free alterations and tailoring, personalized recordkeeping, and free dry cleaning. Inside the store are deep leather chairs and couches and thick pile carpet. Upon entering the store, a customer feels “special and rich.” In terms of differentiation, what is this retailer trying to communicate by its decorations and service level?

Advertisements for which of the following product categories would merit a continuous advertising timing pattern the most?