Product adaptation involves ________.

Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing brand ________.

A job-shop specialist ________.

When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great US designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Tommy Hilfiger conveyed the brand’s category membership by ________.

If a producer wants to achieve rapid market penetration through a low-price policy, while a dealer wants to work with high margins to pursue short-run profitability, the source of the channel conflict is ________.

If Jose is describing chip processing speeds and memory capacity, he is describing the ________ of his firm’s offering in the FABV approach.

Which of the following functions of public relations departments involves presenting news and information about the organization in the most positive light?

Apple’s iPod shuffle is an example of ________.

Randall Ringer and Michael Thibodeau see ________  as based on deep metaphors that connect to people’s memories, associations, and stories.

Purchasers of theatre tickets receive a 20 percent discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix pricing?