Organizational buyers are often referred to as the B2B market.

Some firms are forced to use direct distribution when they can’t find intermediaries willing to carry innovative, new products.

Cost considerations usually favor more aggregating and larger market segments, but smaller segments may be required to satisfy needs more exactly.

The “wheel of retailing” theory says that:

Just-in-time delivery reduces storing and handling costs for business customers.

Piggyback service means

Effective market segmentation is a two-step process that starts with naming broad product-markets and then goes on to segmenting these broad product-markets into more homogeneous submarkets.

In the American Marketing Association’s Statement of Ethics, which ethical value stresses a firm’s attempts to balance the needs of its buyers with the interests of sellers?

Unfortunately, no laws prevent a retailer from using a phony list price–to make a consumer think that the price being charged offers a really big discount.

If customers already have a positive attitude about a product, which promotional objective would you recommend?