Healthcare services are often delivered by another human being, as a result, which of the following characteristics of a service is highlighted? 

Which of the following is NOT one of the roles that communication fills in healthcare marketing?

A producer of hospital beds attempting to sell its beds to a hospital system is an example of ________.

The Health Belief Model, which looks at why people do not participate in programs to prevent or detect disease, includes which of the following components?

A marketing approach that concedes the dominant position in the market in favor of being an effective runner-up is a _______. 

Which of the following influences the demand for health services?

To control costs, Medicare developed _______ as the basis for reimbursing hospitals for services provided.

The performance of complicated procedures, such as organ transplants, typically requires ________.

Elective procedures are more likely to be aggressively marketed because ________.

Which of the following bodies of knowledge is required of marketers involved in the implementation of a population health model?