With the ________ heuristic, predictions of usage are based on quickness and ease of use.

A(n) ________ VMS consists of independent firms at different levels of production and distribution, integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone.

Share of ________ represents the proportion of company advertising of a product to  all advertising of that product.

________ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

Newman Inc. is a company that manufactures saddles specifically for horses that race in derbies in the United States and the United Kingdom. Within this context the firm is exhibiting the role of a ________ specialist.

A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n) ________ problem.

Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to make a short list of only those computers that score at least a 7 on his scale on all three characteristics. Which of the following choice heuristics has he chosen?

Companies normally develop ________ rather than single products and require sellers to establish perceived quality differences between price steps within it.

A stock order point of 10 means ordering the product ________.

Betty Crocker cake mixes using Hershey syrup in its mixes and “Lunchables” lunch combinations with Taco Bell tacos are examples of what special type of branding?