Hyundai allows customers to return their cars if they lose their job within 12 months of purchase. Hyundai is engaged in which of the following aspects of managing customer relationships?
More choices and easily accessible information about the fun…
More choices and easily accessible information about the functionality of firms’ products are creating increasingly __________ customers.
The three basic benefits of international strategies are inc…
The three basic benefits of international strategies are increased market size, economies of scale and learning, and location advantages
A multi-domestic strategy assumes decentralization of decisi…
A multi-domestic strategy assumes decentralization of decision-making
By choosing a region where markets are more similar, the fir…
By choosing a region where markets are more similar, the firm may be able to better understand those markets and cater to their needs, but also achieve economies through sharing of resources
What is not a driver of competitive behavior?
What is not a driver of competitive behavior?
A firm that earns less than 70 percent of revenue from its d…
A firm that earns less than 70 percent of revenue from its dominant business and has direct connections between its businesses is engaging in __________ diversification.
Private synergies are unique to the acquired and acquiring f…
Private synergies are unique to the acquired and acquiring firms and could not be developed by combining either firm’s assets with another company
The post-acquisition integration phase is less important for…
The post-acquisition integration phase is less important for acquisition success than characteristics of the deal itself
Walt Disney’s focus on __________ is typical of a slow-cycle…
Walt Disney’s focus on __________ is typical of a slow-cycle market.