Your firm has decided to enter the international market with your product called “Trema,” a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating ________.

A consumer tells another consumer, “Every time I eat at Big Bill’s Steakhouse, I get poor service.” Whether this is true or not, it is the consumer’s perception. This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. This scenario would be an illustration of the ________ heuristic.

As inventory draws down, management must know at what stock level to request additional stock. This stock level is called the ________.

Co-optation is an effort by one organization to win the support of the leaders of another by ________.

A parent brand that is associated with multiple products through brand extensions is also called a(n) ________.

Which of the following parameters forms the basis for measuring sponsorship effectiveness using demand-side methods?

As a market follower, the ________ may choose to sell to different markets, but often it grows into a future challenger.

An alternate way to increase sales volume is to increase the usage rate among users. This can be done by ________.

Which of the following channel conflict resolution techniques is used only if everything else proves ineffective?

The easiest measure of marketing public relations effectiveness is the ________.