One advantage to conducting an observation as compared to some other research methods is: 

A focus group moderator asked a participant how a new soft drink tastes and the participant replies “Pretty Good.” The moderator quickly thinks of a follow-up question to ask to try to get the participants to elaborate on what is meant by the answer. When the moderator asks questions that are unplanned such as: “Why do you feel that way?” or “Would you explain that further?” this is an example of what type of questions? 

When Walgreen’s pharmacy uses cables across the road as “traffic counters” to determine the density of traffic near a possible retail store location, this is an example of what type of measurement of the observation?

A national beverage company wanted to increase its sales purchased through a national fast food chain. The fast food chain was willing to sponsor a national promotion for the beverage if a test market indicated that a digital coupon in the fast food app would increase sales of value meals (that included the beverage). The beverage company gave $9000 to kids’ clubs and other nonprofit organizations in the test market city to be used to buy value meals in order to influence the market test results. The increase in sales was enough to convince the fast food chain to go forward with the beverage promotion nationally. This example illustrates:

To determine the effect of change in ticket price on attendance, a marketing researcher may devise a laboratory experiment in which fans are offered the opportunity (choice) to purchase a ticket at a variety of prices. In this experiment, the choice to purchase a ticket is the:

A typical _____ consists of 5-10 participants in a group setting. This is a method of qualitative data collection. (Hint: answer is two words.)

A(n) _____ problem is a restatement of the decision problem in research terms from the researcher’s perspective.

The management of a local coffee shop in Fairfax, Virginia is concerned about their choice of social media advertising. They aren’t sure if advertising placed in social media is reaching their target market. A research project is launched with the objective of determining the relationship between engagement with the social media ads and making purchases from the coffee shop. You decide to conduct a survey to ask about engagement with social media ads and the number (frequency) of purchases from the coffee shop. This type of research is best described as:

Human Subjects have rights and obligations in marketing research. One of these is the right to be informed about the nature of the research. In order to provide this to human subjects, researchers inform the subjects about the nature of the research study and ask them to participate in the research. This is called: 

A marketing researcher wants to know more about the use of influencers in social media in general in order to expand the limits of marketing knowledge. This type of research would be called: