Which of the following is NOT one of the ways direct exporting happens?

Business marketers can stimulate problem recognition by ________.

A medical “detailer” that represents an ethical pharmaceutical house, who builds goodwill or educates the actual or potential user but is not permitted to take an order, is an example of a ________.

Which of the following is an ancillary service offered by retailers?

The Caesar Park Hotel generally caters to business customers during the week, but has now decided to promote mini-vacation weekends for non-business customers as well. What is the Caesar Park Hotel trying to do?

Which of the following is most likely to use database marketing?

Whirlpool took a 53 percent stake in the Dutch electronics group Phillips’ home appliances business to leapfrog into the European market. This is an example of a ________.

Which of the following is a major disadvantage of using the Internet as a marketing channel?

Newer, more strategically oriented purchasing departments have a mission. Which of the following most accurately describes that mission?

Which of the following is an advantage of using newspapers as an advertising medium?