Socioeconomic Status, a major determinant of health, references: A. Immigration status and ethnic background B. A measure of education, income and employment C. A country’s gross domestic product D. The difference between two nation’s trade surplus measures  

Is using metaphors in science communication a good way to help people understand unfamiliar concepts? A) No, using metaphors is too confusing when communicating about challenging topics B)  Yes, metaphors help people understand by comparing with something familiar to them  C) It depends. Metaphors can be very useful for training scientists, but are too complicated for lay audiences. D) None of the above

What does Hollywood, Health and Society do?

The Cincinnati Nature Center hosts dialogue sessions where citizens interact with scientists and elected officials about environmental policy.  Which model of Science Communication are they using?  A) The Deficit Model B) The Contextual Model C) The Lay Expertise Model D) The Engagement Model

It is more accurate for health professionals to use the term “agents” of disease rather than “causes” because:

If you worked for the U.S. weather service and wanted to promote the “Lay Expertise” model of science communication, you would:  Teach viewers about the science behind the weather Teach viewers how to monitor and report weather conditions in their area Teach viewers about climate change Teach viewers about how to get a degree in meteorology

According to du Pre, narrative medicine is an ideal approach to patient-provider communication, but it cannot be applied to cancer communication because narrative medicine is too time consuming.

When selecting which statistics you want to communicate (for example, prevalence or incidence), first consider: A) What point you want to make B) Which statistic is the easiest to understand C) Which number sounds larger D) Which number will be most surprising

ANSWER OPTION A or OPTION B (NOT BOTH) Option A: According to the Health Belief Model, what is perceived risk susceptibility and perceived severity? In a campaign promoting flu shots: Give an example message that could could be used to increase audiences’ perceived risk susceptibility Give an example message that could be used to increase perceptions of severity Option B: According to the Extended Parallel Process Model: What is a danger control response and what is fear control response? How do you encourage audiences to adopt a danger control response? In an ad promoting condoms to avoid sexually transmitted diseases, give an example of a message that would encourage a danger control response.  

According to du Pre, emotional reactions can affect health literacy because: A) People may be embarrassed about their lack of health literacy B) Physicians listen less when patients respond emotionally C) It can be difficult to pay close attention when a patient is feeling overwhelmed or afraid