A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk.

To meet the ________ criterion of useful market segments, it must be possible to formulate effective programs for attracting and serving the segments.

________ is the number of times the average buyer buys a product during the period.

The ________ determinant of service quality refers to the knowledge and courtesy of employees and their ability to convey trust and confidence in the service they provide.

Which of the following can cause a firm to choose joint ventures as a mode of expansion into foreign markets?

A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.

Which company launched Eco-Fina packaging for its water?

Maria considers buying a car for herself, after she notices the advantages experienced by her best friend from his new car. Which of the following forms of stimulus has activated Maria’s problem recognition process?

Brown & Smith Inc. engages in the design, development, making, and retail selling of designer jewelry in North America. Before approving a new design, the company draws it on a computer and then produces models to show potential consumers and get their reactions. This allows the company to analyze the possible customer reaction. Identify the concept testing method used here.

________ refers to the process in which information gets out of memory.