After developing strategies and plans, Alice, a salesperson,…

After developing strategies and plans, Alice, a salesperson, was asked to analyze her customers’ past behavior, cross selling opportunities, and demographics to identify areas of opportunity and high interest to customers. In this scenario, which of the following should Alice use to perform this task?

FitterYou Inc., a company that manufactures health products,…

FitterYou Inc., a company that manufactures health products, hosts an event at a local hotel to generate potential customers. The company invites approximately 120 prospects to the event through direct mails. At the event, the sales representatives of the company give presentations on the various products offered by the company. In this scenario, FitterYou Inc. is using _____ to generate sales leads.