One of the forms of solution selling is to provide solutions to enhance customer revenues.

Sigmund Freud assumed that the psychological forces shaping people’s behavior are largely unconscious, and that people cannot fully understand their motivations.

Total costs consist of the sum of the fixed and the variable costs for any given level of production.

Because of selective retention, we are likely to forget about the good points of competing products.

A prime contractor provides a turnkey solution, so-called because the buyer only has to turn one key to get the job done.

Consumers who experience money constraints are prone to multitasking.

According to the research conducted by Jennifer Aaker, one of the five traits of a product’s brand personality is its physical structure.

More than 90 percent of future population growth is projected to occur in the less developed countries.

Brand personality is the specific mix of human traits that may be attributed to a particular brand.

For an employee at an organization, an annual appraisal can be considered a critical life event that impacts his or her consumption behavior.