Straight extension of the product means introducing ________.

________ sell and deliver a limited line of semiperishable goods to supermarkets, grocery stores, hospitals, restaurants, and hotels.

________ are independently owned businesses that take title to the merchandise they handle. They are full-service and limited-service jobbers, distributors, and mill supply houses.

Armac Ltd. is a sluice-box manufacturer based in China. A sluice-box is used for gold prospecting. Armac is interested in selling a few of its machines to an American mining company, but it wants 95 percent of the machines’ price in gold and the rest in ores recovered by using the machines. This is an example of a ________.

Pepsodent launched a new product that could whiten teeth, fight decay, and maintain fresh breath. Observing that Pepsodent did not focus on the dental sensitivity aspect, Colgate introduced a toothpaste which did all of the above and also protected sensitive teeth. This is an example of a(n) ________ attack.

BMW’s “The ultimate driving machine,” American Express’ “Don’t leave home without it,” New York Times’ “All the news that’s fit to print,” and AT&T’s “Reach out and touch someone” are all examples of brand ________.

Which of the following is a sales promotion tool that typically does NOT build brand image?

An administered VMS coordinates successive stages of production and distribution through ________.

Which of the following ads depict a transformational appeal?

Share of ________ represents the proportion of company advertising of a product to  all advertising of that product.