Highly successful companies know that if they take care of their customers, ________ will follow.

The government has enacted laws that promote both fair trade and competition by prohibiting the formation of monopolies or alliances that would damage a competitive marketplace, fostering fair pricing practices for all suppliers and consumers. These actions are part of the ________ environment of business.

When making decisions, managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run, and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, a firm

One example of a customer loyalty program is

The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of

Craig sees that his company’s quarterly sales and profits are significantly above projections and says, “That’s great. Let’s keep doing what we’ve been doing.” Craig is ignoring the ________ step of the marketing planning process.

Some banks have begun offering special accounts designed to attract junior high school students. These kids save in such small amounts that the accounts cost banks more to maintain than they are worth. But bankers know that consumers are creatures of habit and hope that the young people they serve now will become adult customers. These banks recognize

Marketing efforts designed to get the product or service to the right customer, when that customer wants it, are called

Kimberly-Clark recently introduced rolls of toilet paper without the cardboard core. What social trend does this product respond to?

To avoid having ethical situations become problematic for a firm, the short-term goals of each employee must