​________ is the process of dividing a market into distinct groups of buyers who have different​ needs, characteristics, or​ behaviors, and who might require separate marketing strategies or mixes.

Mission statements should be _______________ oriented. 

Marketers must consider external considerations in establishing pricing. Which of the following represents an external​ consideration?

Which of the following generational groups represents one of the most powerful forces shaping the marketing​ environment?

The first step in the marketing process is _______________________________.

UMMS Funeral Home purchases a casket at wholesale cost for $750. It is listed on their GPL for $1,200. What is the markup?

Most companies today want their salespeople to​ _______, which means demonstrating and delivering superior customer value and capturing a return on that value that is fair for both the customer and the company.

Which of the following is true regarding the technological​ environment?

The​ company’s ________ consists of actors close to the company that combine to form its value delivery network or that affect its ability to serve customers.

Which of the following is the correct definition of a​ product?