The essence of this course has been to a) gain insights into consumer behavior, and 2) use these insights to develop marketing applications. Write down and describe any 3 insights that you have gained on consumer behavior; these may be new ideas about consumer behavior, or old ideas that you now understand better. Develop and briefly describe one marketing implication for any one of the insights. These implications can be related to advertising, new products development, professional sales, or retailing.

For short answer questions, aim for around 200 words to provide a well fleshed out answer. In any case, your answer should have no more than 500 words. The quality of response is more important than the quantity of words used.

Demographics and Needs are often used to segment markets. First, pick a product of your choice. Then, based on that product describe – from a marketing manager’s perspective – which of these two methods (either ‘demographics’ or ‘needs’) seems to be the best way of segmenting markets for the product you chose. NOTE: for this Q you have to take a specific position, (i.e., don’t hedge and try to have it both ways by saying ‘it depends’!). Choose any one approach (either demographics-based or needs-based segmentation) and provide 2 reasons why it is better than the other approach for this product. Again, the quality of your rationale matters more than your specific choice of segmentation method.

Several area funeral directors meet and agree to coordinate setting prices for the area.  Which type of law would the funeral directors likely be violating?

rRNA is associated with what part of the cell?

Which reason for disinterment would be in the public’s interest?

A person calls on the phone with a price inquiry.  The funeral director must:

one who has been invited on the property by the landowner; persons coming to a funeral home for the purpose of attending funerals, viewing remains, or engaging the funeral director’s services are some examples.

What probate method proportionately divides an estate between beneficiaries according to their deceased ancestor’s share?

What legal status is given to persons coming to a funeral home for the purpose of attending funerals, viewing remains, or engaging the funeral director’s services?