A _______________________ is a name, term, sign, symbol, or design or a combination of these that identifies the maker or seller of a product or service.

Major economic variables include​ ________.

__________________________ refers to the way consumer senses are being assaulted by marketing and advertising through spam emails, commercials, billboards, etc.

_______________________ uses tools that engage directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.

___________________________ is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people’s current and future living environment.

Occupation, age, and lifestyle are​ _________ factors that influence consumer buyer behavior.

Which of the following refers to setting prices based on buyers’ perception of value rather than on the seller’s cost?

__________________ is identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.

Good service companies understand the service profit​ chain, which links​ ________.

According to the​ text, __________ are perhaps the most dramatic forces affecting​ today’s marketing strategies.