Which of the following results should you expect if you decide to use the broad match type instead of exact match type for a keyword in a Google Ads campaign?”

One key difference in the legal requirements for email marketing messages versus SMS text messages is that text messages require consumers to opt-in twice.

Which of the following attribution models would be most-appropriate for discerning the marketing tactics that are “top of funnel”?

A best practice in social media content creation is to create the same content across all social channels (Facebook, Twitter, Instagram) to ensure brand consistency.

What was the bounce rate of this email campaign?  Please, round to 1 decimal place. Number of … Emails Sent 10,000 Emails Delivered 6,000 Emails Opened 2,000 Emails Clicked 40 Email Conversions to Purchase 10

Which of the following attribution models would be most-appropriate for discerning the marketing tactics that are “bottom of funnel”?

Which of the following is true of influencer marketing?

How can we make a website more “crawlable” for search engine bots?

A consumer sees one of Abercrombie’s new fall sweaters highlighted on her favorite fashion blog.  She clicks on a hyperlink included in the blog post, and is immediately re-directed to the sweater on www.af.com.  In Google Analytics, this traffic is classified as:

You are looking at a company’s website to make some suggestions for SEO. Which one of the following is NOT one of the most-important things you should check?