Several years ago, Subway was accused of false advertising with its “footlong” subs when a customer actually measured his sandwich and it was less than twelve inches. Subway’s response was that the bread length can be affected by the baking process and that “footlong” didn’t really mean “twelve inches.” What would you advise Subway do to minimize brand dilution from this situation?

Toyota is promoting that its new RAV4 that was recognized as the best midsize SUV by Car and Driver magazine. This is an example of which type of association?

Costco was accused of selling affordable private label athletic clothing that closely resembled Lululemon’s higher-priced clothing. This is an example of which type of dilution?

Which of the following is not a feature of brand extension fit?

Which of the following is not included in the Brand Report Card?

A yoga studio reported sluggish sales, but their employees say that customers all praise the variety of classes and studio facilities . What type of research method could the yoga studio use to uncover customers’ true opinions about their experiences?

Which of the following elements are not eligible for trademark registration?

A(n) ______ brand is restricted to one product category but may be used for several product types within a category.

Which of the following is an example of an internal source of brand dilution?

What is the strategic advantage of using projective techniques, such as bubble exercises or metaphor elicitation, in brand research?