43. After all the research and evaluation that goes into creating a brand name, what is the final step of the brand-naming process?

24. Which of the following promotional mix elements consists of activities that attempt to stimulate short-term buyer behavior?

25. Loyalty programs and creating brand experiences that make positive and lasting impressions are ways to _____.

11. Choosing specific segments as the focal point for marketing efforts is __________.

46. A _____ permits an author or a firm to secure a monopoly or exclusive rights to use an invention for a period of 20 years.

48. A song scored on sheet music can receive protection with a _____.

53. Segmentation and _________ allow marketing communicators to deliver their messages precisely and prevent wasted coverage on people falling outside the targeted market.

37. Which of the following would be a typical element of a trademark?

35. example of _____ is the sticker on a Dell computer that says, “Intel Inside.”

42. Which of Coca-Cola’s successful marketing campaigns encouraged people to find bottles featuring their own or their friends’ names, emphasizing personal identity?