From a learning perspective, coupons, trading stamps, loyalty programs, and rebates are all examples of?

During the growth phase of the product life cycle, the marketing manager should focus primarily on:

For years, Campbell’s Soup ran ad campaigns showing chilly kids and parents coming home for lunch to a steaming bowl of soup. This is an example of what type of positioning?

__________ is a process of receiving, selecting, and interpreting environmental stimuli involving the senses.

A person’s affect (feelings and moods) plus physiological arousal is known as:

Sally buys a painting at a garage sale for $25. A houseguest sees the painting hanging in Sally’s house and offers to buy the painting from her for $50. Sally does not want to sell the painting despite the fact that she would never pay this much for a similar painting.

Fill in the blanks: _____ stimuli grab the attention of some of the people all of the time, whereas, _____ stimuli capture the attention of all of the people some of the time.

A _____ is a brand that possess functionally equivalent attributes, making one brand a satisfactory substitute for most others.

Consumers are most likely to use heuristics when involvement is _____ and processing load is _____.

According to your readings, _____ are processed at a subconscious level.