Sales promotion provides a long-term incentive to emphasize, assist, supplement, or otherwise support the objectives of the promotional program.

Market leaders are more likely to engage in comparative advertising than new entrants.

The state of North Carolina established a website where governmental departments could invite bids from participating suppliers for supplying goods and services. This is an example of e-procurement.

The basic core values of a culture are highly dynamic and flexible.

Many grocery chains require customers to have a membership card in order to receive sale prices or other discounts. These grocery chains are practicing database marketing.

Firms must attempt to group consumers according to the presence or absence of those factors that affect purchase decisions.

Jack does not buy his shoes from any company other than Unparalleled, a leading shoe manufacturer, because of the comfort they offer and their unique style features. Jack is in the brand insistence stage of brand loyalty.

Convenience samples are mostly used in definitive studies.

Buyers rarely play any role in the creation and distribution of services.

Companies use knowledge obtained from databases to track customer buying patterns and to customize offerings and sales promotions.