Simon Cowell, the judge in American Idol and other popular T…

Simon Cowell, the judge in American Idol and other popular TV shows, is known for humiliating contestants by criticizing their singing ability and even their physical appearance. Yet many viewers think he is a good judge of talent and that his scathing comments, while sometimes cruel, are also on target. In terms of dimensions of credibility, one might argue that Simon would best be described as:

The famous commercial “Most Interesting Man In The World” sh…

The famous commercial “Most Interesting Man In The World” shows the him mingling with beautiful women, wrestling with dictators, performing stunning feats, and drinking the advertised product, Dos Equis beer. This advertising campaign is an example of

Imagine that you have two friends that have each rushed a fr…

Imagine that you have two friends that have each rushed a fraternity on the campus of their university. One of the friends went through a grueling week of hazing, and the other did not. The hazed friend seems more committed to his fraternity and values his membership more than the other, un-hazed friend. This can be explained based on the concept of