In the early stages of B2B transactions, marketers believed that online trading was limited to only a few types of products.

The first step in the AIDA concept involves convincing the would-be buyer of the product’s ability to satisfy his or her needs.

The promotional mix requires a carefully designed blend of variables to satisfy the needs of a company’s customers and achieve organizational objectives.

In a stratified sample, each selected subgroup is relatively homogeneous for a certain characteristic.

A hotel purchases towels for use in its rooms. In this context, these towels will be considered business products.

Firms usually decide whether to conduct a marketing research study internally or through an outside organization based on cost, reliability, and accuracy of the data collected by the outside firm.

Fears of product tampering have forced many firms to improve package designs.

Penetration pricing is often used in a market in which a new product is likely to face strong competition when introduced.

A brand mark is defined as a part of a brand that can be spoken.

In sponsored events, event organizers control the coverage, which typically focuses on the sponsor.