Attitude is a learned and can be positive or negative.

Which of the following is not part of the marketing mix?

A perceptual map is a visual representation of consumer dissonance.

You are a marketing consultant advising two clients: (1) a pharmaceutical company launching a new over-the-counter (OTC) allergy medication and (2) a medical device manufacturer selling advanced imaging equipment to hospitals and healthcare providers. Both companies seek to refine their marketing strategies by better understanding their respective buying processes. Compare and contrast the consumer buying process and the business buying process within the healthcare industry. Identify key differences in decision-making, influences, and purchase complexity.

Stephen F. Austin State University would be considered a SBU of the UT system.

Marketing is all about sales and advertising.

What do marketers mean by “value” ?  Explain the major categories of competitive strategy. Then discuss what the differences are between a core competence, a distinctive competence and a sustainable competitive advantage.

What motivations did the young girls in the Salem Witch Trials have for continuing their accusations of witchcraft? How did this “finger-pointing” benefit them? Provide specific examples in your response.

Why were women believed to be more likely to enlist in witchcraft or “the devil’s service”? 

What does Exodus 22:18 state about witchcraft, and how has this scripture been historically used to justify the persecution and execution of accused witches? Provide specific examples in your response.