Which of the following techniques is most likely to enhance consumers’ ability to store information in long-term memory?

Which of the following strategies can be used to change consumer attitudes through the Theory of Reasoned Action (TORA) model? (Select all that apply.)

In class, we discussed how consumers’ attitudes are formed through high-effort processing, particularly when they have strong motivation, ability, and opportunity (MAO). When this process is based on their cognitions (thoughts), it can include approaches like: Direct or imagined experience Reasoning by analogy or category Values-driven attitudes Social identity-based attitude generation Choose one of these approaches and explain how a brand or product outside of the examples we provided in class uses this strategy to shape consumer attitudes. Be sure to: Identify the approach. Provide a real-world example. Explain why it is effective in shaping positive attitudes. Please limit your response to a maximum of 100 words.

In low-effort situations, consumers are likely to devote a lot of mental effort to processing marketing messages

Which of the following are valid reasons why generational cohort theory is important for marketers? (Select all that apply)

Match each dimension of appraisal with its description.

Match each type of involvement with its description.

Match the terms with the scenarios that best describe them:

Match each concept from consumer behavior with the corresponding description of how it relates to the “All That We Share” ad that we showed the first day of class.

Match each household decision-making pattern with the appropriate example.