If married and unmarried women respond similarly to a sale on perfume, these hypothetical segments fail the ________ criterion for useful market segments.

A ________ relationship is a cooperative one where the seller adapts to meet the customers’ needs without expecting much adaptation or change in exchange.

Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?

Ford believes its cars to be of higher quality than General Motor’s but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers’ perceptions of its competition.

If a prospective client does not want to buy from you because he has a preference for an established supply source, you are facing an objection due to ________.

________ is a consumer promotion tool that involves inviting prospective purchasers to try the product without cost in the hope that they will buy.

A job-shop specialist ________.

When a marketer tries to alter a consumer’s beliefs about a company’s brand to get the consumer to rethink a purchase decision, the marketer is using ________.

When a company maintains its price but removes or prices separately one or more elements that were part of the former offer, such as free delivery or installation, it is known as ________.

Jeremy is concerned about his selection of a new hair spray because he is concerned it will not perform as well as his usual brand, which may result in embarrassing, flat hair in front of others. The type of risk Jeremy perceives is ________ risk.