Information that is perceived by a consumer firsthand versus secondhand, such as test-driving a car versus having a salesperson explain how a car handles, is more vivid. This concept is called:

_____ are attributes that can be judged or rated by examining a product without necessary using or buying it.

Imagine you are going shopping for a new pair of shoes. Just before you reach the store, your favorite song begins to play on the radio. You enjoy the song so much that it puts you in a good mood. You continue to feel this good mood as you shop for shoes. This is an example of what type of influence on the consumer purchase process?

Fill in the missing step in the traditional model of consumer decision making:– Problem solving– _____– Evaluation of alternatives– Purchase decision– Post-purchase evaluation

From a learning perspective, coupons, trading stamps, loyalty programs, and rebates are all examples of?

During the growth phase of the product life cycle, the marketing manager should focus primarily on:

For years, Campbell’s Soup ran ad campaigns showing chilly kids and parents coming home for lunch to a steaming bowl of soup. This is an example of what type of positioning?

__________ is a process of receiving, selecting, and interpreting environmental stimuli involving the senses.

A person’s affect (feelings and moods) plus physiological arousal is known as:

Sally buys a painting at a garage sale for $25. A houseguest sees the painting hanging in Sally’s house and offers to buy the painting from her for $50. Sally does not want to sell the painting despite the fact that she would never pay this much for a similar painting.