After Olay entered and took over the Indian market with its anti-aging lotion, Ponds invested heavily in a similar product which used only natural ingredients. This is an example of a ________ defense.

The three criteria that determine whether a brand association can truly function as a point-of-difference are ________.

Ideal ________ would exist if users could fix the product themselves with little cost in money or time.

Cocktail lounges in restaurants are examples of ________.

The weighted number of exposures (WE) of an advertising message over a given medium is given by ________.

Which of the following is NOT one of the guidelines for managing luxury brands?

Domestic-based export agents perform a valuable service for companies seeking to enter foreign markets. The primary function of these agents is to ________.

In ________, a salesperson goes to the home of a host who has invited friends, demonstrates the products, and takes orders.

When large companies can no longer defend their full territory, they can launch a ________ defense where they give up weaker markets and reassign resources to stronger ones.

Many people believe that customer focus does not help to create better, or new, products. This belief rests on which of the following ideas?