When customers have been surprised by a service outcome that…

When customers have been surprised by a service outcome that is much better or worse than expected, they tend to look for reasons and their assessments of the reasons can influence their satisfaction. These perceived causes of service success or failure are known as:

The owner of a small but growing business, Terry Franklin wa…

The owner of a small but growing business, Terry Franklin was becoming overwhelmed with requests from his outside customer service representatives for decisions about solutions to customer problems. Noting the mountain of his own work that was piling up, he instituted a policy change and informed the representatives. “Keep the customers happy,” he said. “If it’s a problem that takes less than $100.00 to fix, there’s no need to call me. Use your judgment and go ahead and fix it.” Terry Franklin is using empowerment to narrow provider ________ of the gaps model of service quality.