If an ice cream company decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in the organization, during which phase of the strategic marketing planning process should the firm incorporate ethical considerations?

Starbucks is known for understanding its customers. As such, it has developed multiple varieties of products that match the needs and wants of its different market segments. By offering everything from espresso drinks to teas to pastries, Starbucks is engaging in a(n)________Blank strategy.

There are five types of risks associated with purchase decisions. Which of these risks ismost associated with a situation where your new car stalls in the middle of a busy intersection?

By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers’________Blank needs.

Which statement about income as a demographic variable is accurate?

Within a choice architecture, a(n)________Blank is a response to a “no-action” condition by imposing a choice on a person who fails to make the decision.

Suzanne flies regularly between Atlanta and Los Angeles. She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta’s frequent-flyer program). Still, she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule. Suzanne uses________Blank to decide which airline to fly.

To build relationships, firms focus on the lifetime________Blank of the relationship, not how much money is made during each transaction.

Which statement accurately describes the current income distribution in the United States?

Alain wants to upgrade his look before a job interview. A friend tells him about a men’s clothing line that allows potential customers to virtually try on suits and see what looks best. It even offers an interactive “custom fit” feature. After checking out his options, Alain takes his measurements and orders a suit without ever leaving his office. Virtually trying on a suitbest describes which of the 4E framework objectives?