In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. In this respect, the goals and objectives section is tied closely to the __________ section of the marketing plan.

Changing value propositions in today’s economy—such as changes caused by the growth in e-commerce—have forced marketers to learn a tough lesson about customers. What is that lesson?

__________ firms are those that successfully generate, disseminate, and respond to market information.

Profit would be an example of a(n) __________.

Which of the following is an example of collecting secondary information?​

Between now and 2050, __________ will account for a full 90 percent of the growth in the total U.S. population.

Which of the following focuses on the internal factors and external factors that give the firm certain advantages and disadvantages in satisfying the needs of its target market?

The following is the structure of naproxen, a common no steroidal anti inflammatory drug.  All the atoms (except the H’s) are sp2 hybridized.

Consider the following molecule.   Clearly indicate if this is the most stable chair conformation of this molecule.  Justify your answer using accepted   

In the following molecule is amoxicillin, a common antibiotic. What classes of compounds are the arrows pointing at?  Answer the question in the following format A = your answer, B = your answer etc…